This course is created for those who want to learn not only how to layout email templates, but also how to develop an attractive design that increases conversions. You will learn how to create visually harmonious, functional and adaptive templates that will work effectively in marketing campaigns.

Course Objectives:

  • Master the basics of design for email newsletters;
  • Learn to create adaptive email templates from scratch;
  • Develop designs that focus on marketing goals;
  • Integrate templates with email marketing platforms.

Course Program:

Module 1: Introduction to email template design
The role of design in email marketing.
UX/UI principles for emails: usability and readability.
Types of emails: promotional, transactional, newsletters.
Using visual and textual elements to increase conversion.

Module 2: Basics of Composition and Typography
Creating a visual hierarchy.
Working with fonts: best practices for email design.
Using grids to build template structure.
Practice: developing an email layout in Figma/Adobe XD.

Module 3: Color and Graphics in Email Templates
Psychology of color and its influence on perception.
How to choose colors for mailings (palettes, contrast, accents).
Working with images: optimizing graphics for emails.
Practice: creating a color scheme for an email template.

Module 4: Layout of email templates
HTML and CSS basics for email layout.
Tabular structure as a standard for email layout.
Inline styles and their importance for email clients.
Practice: creating a basic email template.

Module 5: Adaptive Design and Layout
Basics of adaptive layout for mobile devices.
Using media queries in email templates.
Solving display problems in different email clients.
Practice: creating an adaptive email template.

Module 6: Integration and Automation
Integrating email templates with Mailchimp, SendGrid, and other platforms.
Adding dynamic content (names, links, products).
Testing and debugging templates for all email clients.
Practice: downloading and testing the template on the platform.

Module 7: Marketing Optimization
How to attract attention: call to action (CTA) buttons, banners and texts.
A/B testing of email template designs.
Metrics of success: analyzing open rates and clickability.
Practice: template optimization based on tests.

What you will get after the course:

  • A ready-made marketing email template that you can use for your newsletters;
  • An understanding of the basics of email design and layout, customized for marketing purposes;
  • A certificate confirming your training;
  • Practical skills in working with popular email marketing platforms.
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